Research On Rice Packaging Design Based On User Experience

With the development of experience economy,the main function of packaging is not only to protect commodities,but also as a means of product marketing,circulation and brand building,which is inseparable from our life.With the improvement of people's living standard and the improvement of people's living standard,people begin to pay more attention to the spiritual enjoyment.Today's packaging should convey to consumers a better way of life,a more comfortable product experience,a spiritual needs of satisfaction and enjoyment.The economy of European and American countries has gradually changed from service economy to experience economy,and packaging design has changed accordingly.Domestic rice packaging design should no longer be incomplete,focusing on quality rather than packaging,but should provide reasonable packaging design,humanized packaging interaction,a unified brand strategy to enhance product added value.Packaging is an important part of product sales,rice packaging is no exception,packaging through careful user experience design,can enable consumers to stimulate emotional memory in the use of products,has a positive effect on brand building.This study is mainly divided into five parts,discussing the rice packaging design based on user experience.The first part is introduction,which puts forward the viewpoint and confirms the feasibility of the viewpoint;the second part is theoretical research,which seeks the relevance between user experience and packaging,and puts forward four points:sensory experience design method,emotional experience design method,interactive experience design method and brand experience design method;the third part is to understand the current situation of rice market packaging,interview consumers to find the breakthrough of packaging design,and determine.This packaging design positioning and target users,get the design needs;The fourth part puts forward and explains the specific implementation method of rice packaging design based on user experience.Based on the previous theory,combined with actual research,case studies are used to support,around the user experience under the packaging design method summary,induction,redesign.The fifth part combines the actual project and research theory to design the output.This study puts forward effective new strategies for rice packaging design,broadens the possibility of rice packaging market and the comfort of rice packaging users,which provides a theoretical basis for the establishment of rice brand and the promotion of brand added value.