Research On Credit Risk Management Of Credit Sales In H Company

With the vigorous development of my country's mobile Internet and the continuous upgrading of snack food consumption needs,the snack food industry is undergoing tremendous changes.Using mobile Internet,big data,etc.to bid farewell to a new model of extensive economic growth in the traditional product industry,and to become more efficient.,Low-cost,vigorously implement the "usage-oriented" investment partnership company and other sustainable medium-to-high-speed economic growth phases of comprehensive transformation.In order to enhance its competitiveness in the market,credit or goodwill sales methods such as advance funds and credit sales have become one of the effective tools for low-cost operation and high-efficiency development in the snack food industry.Through credit sales,this business activity not only effectively promotes the efficiency of the company,increases the turnover rate of sales,increases the market share,and taps the subconscious needs of consumers themselves,looking for their common characteristics,but also allows them to make full use of Capital advantage,reduce inventory,reduce the economic risk or loss caused by the serious excess inventory of the enterprise.However,in the face of the situation and environment where the opportunity of this market may have disappeared,the credit situation of credit purchase enterprises has undergone tremendous changes,and credit sales will also bring certain credit risks and costs to the enterprises themselves,including the collection of accounts receivable.Account costs,opportunity costs and bad debt losses,as well as market research costs,inventory costs,etc.Therefore,from the perspective of the healthy and sustainable development of the company,adhering to the incentive guiding ideology of "creation requires risk,and loss to pay",adhere to the investment principle of "emphasis on growth,prevention of risks,and strong management" to ensure the normal and orderly operation of the company and prevent Investment risk and operational risk are important.Company H is a small and medium-sized enterprise in the consumer goods industry such as snack foods and daily necessities.In recent years,combined with the overall development of the investment business and strategic master plans of large state-owned companies,the company has adhered to the "control development type" road,and vigorously promoted the company's gradual implementation of more diversified investment in the form of indirect holdings or direct equity participation.For business development,we vigorously support the promotion of the company's "usage doctrine",and invest in the establishment of a number of joint ventures.In order to effectively increase the company's economic volume and revenue,Company H adopted more radical business management models such as "advanced funds" and "credit sales",which resulted in excessive amounts of the company's receivables and prepayments,occupying a large number of joint ventures' daily production.As well as operating funds,companies are also facing huge corporate cash flow difficulties,legal litigation and other issues.This article will conduct a field investigation on the case of H company,and conduct a comprehensive understanding and analysis of the existence of its credit sales business model,analyze the problems and reasons encountered in the management of H company's credit sales business,and provide the existing problems of H company Propose solutions.In order to effectively improve the account receivable management system of Company H,enhance the enterprise's awareness of risk control of credit sales,and provide some references for other similar enterprises.