Research On The Application Of Project Management In The New Product Development Of Baby Carriers

Baby carriers provide convenience for children and families to travel and help children to grow up happily.Innovative,economical and safe baby carries are the needs of families as well as the responsibility of each baby carrier enterprise.With the awareness of consumers' safety awareness and brand awareness,the demand for high-quality and high-standard baby carriers are growing.Each enterprise need to strengthen the development of new baby carriers.The product development of baby carriers needs the effective management tool of project management,the enterprises can take control of scope management,time management,cost management and quality management to deliver the suitable baby carriers.This paper combines theoretical analysis and case analysis to discuss how to apply the project management into the development of new baby carriers within these four dimensions through the case study of G Co.,Ltd.The paper firstly introduce the background,significance,content and basic framework of the thesis.Secondly it explains the theories,such as project management theory and new product development theory,and it analyzes the research of project management done both domestically and abroad,.Base on the research,it points out the problems existing in the development of baby carriers,including the deviation of the project scope,the delay of project,high cost and quality defect.Then the reasons are analyzed through the dimensions of PEST and the perspective of enterprises.Then it analyzes the project management applied in G co.,ltd.regarding the development of new baby carriers.The action plans are proposed from the four aspects,which are scope management,time management,cost management and quality management.Finally,it summarizes the whole paper and points out the possible application and development direction of the content of this paper.Through the research in this paper,we find that project management has a wide application prospect in the New Product Development of Baby Carriers.It is expected that this paper can be used for reference to baby carriers enterprises.