Research On The Way Of Creating Value Among Enterprises

With the rapid development of the global economy,the competition between enterprises is becoming fiercer and fiercer.The resources of the enterprises themselves are limited,such as market,talents,funds,etc.Relying on their own efforts and optimization,can no longer create more value.In the dynamic market environment,we can speed up the communication between enterprises,catch relevant information in time,and further carry out the reform and development through cooperation.With the help of others' brands and social resources,we can expand the market and perfect its grade.We can also improve our technical level,risk defense and sustainable development abilities with the help of the people,wealth and materials of the partners.Therefore,enterprises gradually realize that only by realizing co-creation value can enterprises remain invincibility forever.In recent years,scholars have been beginning to focus on the study of co-creation value.Let customers or business partners participate in the activities of enterprises through various ways,share knowledge with each other,stimulate innovation,solve existing problems and create value together with enterprises.Therefore,co-creating value is the key to acquire sustainable competitive advantage.However,how to achieve co-creation value? This will become the most important part of this article.Inquire into the way of realizing the value together from the enterprise view,on one hand,it provides reference and suggestions to implement co-creation value better.On the other hand,it enlightens enterprises and business partners to take this as the basis,finding out more fitting ways to co-create value.Based on the marketing,co-creation value and the supply chain integration theories,this thesis intends to use the observation method to get it's impossible to create more value because of own resources have been exhausted through nearly 50 years development course of Henan Special Refractories.Then analysis method is used to get according to marketing theory,it's entered 4.0 era.Enterprises should shift the center of marketing to how to interact with customers actively and help them realize their self-value.Finally,by using method of combining theory and practice,we find that Henan Special Refractories and C company could realize the co-creation value through developing “Reasonable Use Bischofite Resource” project together and provide suggestions,such as creating corporate culture,commercial institutions and social responsibility value for the deficiencies in the implementation now,so as to reflect the necessity of diversifying the ways of developing and creating value.This subject will follow the technical route of discovering,analyzing and solving problem,apply the ways of realizing co-creation value to the entity enterprises,provide relevant theoretical support on how to realize the value better in the marketing environment and have great significance of creating the way of value creation in practice by more in-depth description.The innovation in the expected results of this paper lies in the view and practice of research.Regard Henan Special Refractories no longer creation more value at present as a breakthrough point to explore the realization of the way of co-creation value.From the view of research,most of the previous literatures can be summarized from two aspects.On one hand,most of the theoretical aspects are the concept of co-creation value,result,etc.On the other hand,in the aspects of practice,the influence factors of IT and service industries value co-creation,the innovation of business model and the influence on enterprise performance are discussed,there are few literatures on the way of creating value among enterprises.From the practical content analysis of the research,most of the previous articles discussed between consumers and enterprises,but there wasn't much between the production of first-line enterprises.This study hopes to make up for these shortcomings.