The New Year Paintings Are Recreated In Modern Fashion Design

Neiqiu New Year Painting is a kind of ancient folk new year paintings in Neiqiu County,Hebei Province,also known as Neiqiu Shenma.It belongs to engraving new year paintings.Because of its uniqueartistic modeling of primitive simplicityand special production process,it is called"the living fossil of Chinese woodcut prints".The author went to Neiqiu County,Hebei Province for a field visit and visited the onlysuccessor of Neiqiu New Year Painting Wei Jinjun,who is good at engraving as well as printing.The author received.a large number of firsthand information of Neiqiu New Year Painting andhave a deep understanding on Neiqiu New Year Painting culture through exchanges with Wei Jinjun.At present,Neiqiu New Year Painting is on the verge of dying out and urgently needs us to inherit and develop.The thought and soul of Neiqiu New Year Painting are"all things have spirit"and "God for me".In the eyes of Neiqiu people,everything can be spiritualized,so the theme and content are constantly changing,withtimes,for example,tractor deity and motorcycle deity both are new deities derived from today's things.The greatestfeatures of Neiqiu New Year Paintingare the form of antiquity and the content of constant innovation with times.At the same time,Neiqiu New Year Paintingis mostlygeometric figures composed ofexaggeratedlines,with rough,original and modeling and other artistic features.The innovation ofHundred Godsseries is that based on the original designs,keeping the rough lines and geometric figures,to integrate the modern themes into their ancient forms and give Neiqiu New Year Paintingnew art form and cultural connotation by using modern design concepts and expressions.For example,the figure design in Hundred Godsseries is to organically combine Quanshen(combinations of Gods in Neiqiu New Year Painting)with cell phones,and Changshen(Gods of harvest in Neiqiu New Year Painting)with Express.Throughmodern design techniques such as refining,splitting,grafting and remodeling,the new year paintings are no longer just stiff forms,nor are they abstract designs that are out of their connotation.Instead,they aredesigns that conform to current trends,that are aestheticallyacceptable by the public,and that meanwhile retain their unique artistic features and cultural connotation.This paper focuses on the exploration and innovation of design practice.Based on deeply understanding the artistic form and aesthetic value and comprehension of folk connotationand humanistic spirit of Neiqiu New Year Painting,this paper probes into the inheritance and development of Neiqiu New Year Paintingin thecontemporary era,organic combination of Neiqiu New Year Painting and modern design of women's wear from a new perspective,integrating Neiqiu New Year Painting with modern life in popular ways,and making its own cultural connotation of Neiqiu New Year Painting not destroyed in current development.The research on application of Neiqiu New Year Paintingin designs of HundredGodsseries aims at the inheritance and innovation of Neiqiu New Year Painting and to a certain extent,alsoplays a corresponding positive role on promotion of NeiqiuNew Year Painting.