Discussion And Analysis On Transformation Design Of New Year Paintings In Street Wears

As the carrier of Chinese folk culture,the New Year paintings are the treasure of folk art,which has gradually declined and will disappear in people's sight.New Year paintings are good at using symbolic,allegorical and homophonic methods,reflecting auspicious contents with nice and exaggerated images,and the composition is full,the tone is gorgeous and intense,different regions have different styles.New Year paintings are not only have unique artistic value,but also have cultural value reflecting China's agricultural civilization,social changes and opera novels.The New Year paintings are originated from the creative aesthetics of the people at the bottom and reflect the folk culture,which coincides with the culture of street wears.Nowadays,with the rise of young consumer groups,street wears is in vogue.This trend has led many clothing brands and even high-end luxury brands to join the ranks of street wears style.If the New Year paintings are transformed on street wears,it can not only spread our traditional folk culture,but also provide personalized design elements for street wears,as well as help the localization of street wears.In this paper,through the analysis and comparison of the correlation between New Year paintings and street wears,it is concluded that New Year paintings and street wears have commonality not only in cultural and aesthetic aspects,but also in external form language.By analyzing the painterly language of New Year paintings and street wears,the feasibility of transformation design of New Year paintings in street wears is obtained,so as to further find the path of effectively transforming of New Year paintings into street wears.Through the analysis of the painterly forms of New Year paintings and street wears,this paper finally comes to the four most appropriate transformation design techniques for the figure New Year paintings,i.e.the direct copy method of illustration figure New Year paintings in street wears;the decomposition and recombination method of doodling figure New Year paintings in street wears;the regular continuous method of comic figure New Year paintings in street wears;the disordered continuous method of ancient painting figure New Year paintings in street wears.It not only has guiding significance for the use of New Year paintings in street wears,but also has reference significance for the use of other traditional Chinese elements in modern design.