Research On Competitive Strategy Of Mining Assistant Consultant Company

Mining consulting industry is a knowledge-intensive industry,which provide economic and technical services for mining enterprises.In the context of public innovation and policy-decentralization in China,the barriers of government policy has been broken.With the rapid development of mining consulting industry,there are many problems such as small scale,competitive disadvantage comparing with the foreign enterprise.Besides,due to the detailed classification layers,the huge number of institutions,and the big ratio of small company in mining consulting industry,the competition of market is very fierce,with the threat of new entrants and replacement.Mining assistant consultant company should find an accurate market position combing itself reality,upgrade competitiveness in order to seek survivorship and development.This paper combs the concept of strategy management,competitive strategy,and the tools of strategy analysis.Then analyze the macro environment of mining consulting industry from politic,economy,society and technology,and provide industry environment analysis with Porter five force model.After internal business state,enterprise culture,technology,finance and personnel status analysis,find out the threat and opportunity of the environment,advantage and disadvantage of the company with SWOT analysis method.Then this paper develop competitive strategy goal and choose from three generic competitive strategies after explicit mission and vision of the company,ultimately determine the differentiation competitive strategy is more suitable to the company.Finally,this paper set the safeguard measures of the strategy implementation from the marketing,human resource,organization management,brand building and performance evaluation.This paper can provide some references about how to take effective competitive strategy facing market competition in mining consulting industry.