Strategy Research On Core Competitiveness Of China Petroleum Huabei Oilfield Construction Company

Under the conditions of global economy market present,competition is extremely violent.Due to the abundant profit and well market prospect,there is severe competition between the enterprises inside Petro China in oilfield construction industry too.The whole oilfield construction industry grows quickly and enters mature stage while the market requirement is increasing gradually.Facing such severe market competition,if enterprise wants to survive and develop,it must know itself and the rival,and take practical and effective strategy to enhance the core competitiveness.Now in domestic oilfield construction industry,some monopoly state-owned enterprises are establishing,such as China Petroleum First Engineering Construction Company,the Sixth Construction Company,and Huabei Oilfield Construction Company.Based on the study of Hebei/Huabei Company,We applied the theories of strategy management,marketing,core competitiveness and system engineering to this paper.In this paper,we discuss the Youjian industry competitiveness and the competition environment,get the advantages and disadvantages of the company in the oilfield qualitatively and quantitatively through the core competitiveness theory,Michael porter five competitive forces model and SWOT analysis.Meanwhile,by analyzing the inner resource condition of Huabei Youjian Company from its organization structure,product technical structure,profitability and construction ability,we draw a conclusion of the opportunities and risk it faces.Then through the applying of AHP theory,finally we determine the concrete implementation scheme of improving the core competiveness of the company to help enterprises in the fierce competition environment perfect the enterprise competition strategy,improve its competitiveness and realize its strategic target.