On The Brand Visual Image Design Of Shigejie Coal Mine Transformation To Cultural And Travel Industry

As the basic energy of the country,coal occupies a considerable proportion of the total primary energy consumption in China for a long time,making an important contribution to the development of the national economy and society.At present,China's coal industry has entered a deep adjustment,and quite a number of coal enterprises are facing the dual challenges of resource exhaustion and operational difficulties.It is urgent to carry out transformation and Reform in order to find a sustainable development path.The research object of this paper is Shigejie Coal Mine,an old mine with glorious revolutionary tradition and the first coal mine liberated by the miners' uprising in Shanxi-Hebei-Shandong-Henan border area.It has 90 years' mining history so far and has made great contributions to the economic construction of the whole province and the whole country.At present,China's coal industry has entered a deep adjustment,and quite a number of coal enterprises are facing resource exhaustion and operational difficulties.Difficult dual challenges call for urgent transformation and Reform in order to find a sustainable development path.I try to integrate the forehead visual elements related to cultural tourism in Shigejie Coal Mine,so as to rise to the height of brand for exploratory creation.Combining with the present situation of Shigejie,it is of great theoretical significance for the sustainable development of a region to build the cultural tourism brand mine site of Shigejie Coal Mine with "Red Spirit" as the core.At the same time,it can directly provide reference and reference for the transformation and development of Luan Group,especially Shanxi coal mining enterprises,which has certain reference value and practical significance.