Research On Deconstruction And Value Evaluation Of Clothing Custom Craftsman Spirit

In the context of Craftsman Spirit was come out in Report On The Work Of The Government in 2016,and the concept of Craftsman Spirit has become more and more important at 19th CPC National Congress,Craftsman Spirit become the development criterion of all walks of life.In the same year,the Central Economic Work Conference propose Reform Of The Supply Side to resolve the overcapacity of the manufacturing industry,it provides broad prospects for the development of clothing customization industry.With the development of a new round of scientific and technological revolution,Internet thinking was provided opportunities for the transformation and upgrading of traditional manufacturing,and has become a new engine of economic growth.In "Internet+" era,Encourage enterprises to develop customized and flexible production,rapid iteration of consumer demand and differential market segmentation prompt the clothing customization market is booming,but the craftsman spirit is the most important thing in clothing customization industry nowadays.At present,the research of the craftsman spirit in the field of clothing is rare.In the context of the society pay attention to the craftsman spirit,this article takes the clothing customization as the starting point,discusses the theoretical connotation of the current craftsman spirit,and analyzes the commonality between clothing customization and craftsman spirit,Established the indicators System for clothing custom craftsman spirit value and determined the weight of indicators,to put forward suggestions for improving the craftsmen spirit of clothing customization.The article is mainly divided into the following aspects:First,through literature review and interviews,interviewed several custom brands practitioners in Zhejiang,Shanghai,and Beijing,proposed some factors which affecting craftsman spirit between clothing customization,determined 5 levels of primary indicators which is the brand,personnel,service,products and facilities,23 secondary indicators composition a clothing custom craftsman spirit value evaluation indicators system.Secondly,through 403 questionnaires.Use the analytic hierarchy process and Matlab mathematics software to calculate the weight of each indicators.The data analysis shows that the weight of the primary indicator from large to small is:product,service,brand,persons,facilities,and passed the consistency test.Thirdly,taking the haute couture brand Grace Chen for example.Combining with the evaluation system,analyze the concrete manifestation of the craftsman spirit.It is propose that the product is the main factor affecting the value of the craftsman spirit in the clothing customization.Clothing custom brand can improve product quality in terms of crafts,structural form,style and materia,and enhanced service,building a good brand image,improve and advance the facilities to achieving the cultivation of the brand of fashion ingenuity,providing a theoretical of how to improve craftsman spirit of clothing customization,and providing practical guidance of how to Increase brand value.