On The Influence Of Environmental Spread In Guangzhou On Local Identity Of Residents

With the development of social economy and the acceleration of urbanization,the environmental resources are becoming increasingly tense,and people's awareness of environmental rights is awakened.There is a higher demand for the living environment.The environment of the city spreads through the protection of water resources,urban greening,and cities.Health and other environmental practices shape the image of the city and affect the residents' local identity.Through the dissemination of environmental practices,we will explore how to strengthen the residents' sense of local identity,how to optimize the dissemination of environmental policies,and obtain the residents' attention and support for the urban environment.In the form of a questionnaire survey,this paper discusses the impact of environmental communication on residents' local identity through the perception and requirements of residents in Guangzhou City,and discovers the city's value pursuit in Guangzhou,and guides the government to start from the local residents' recognition of green cities.Construction.The data shows that through the measures and achievements of waste management in Guangzhou,we have found that Guangzhou has passed the environmental value management in the process of environmental management and promoted the city's sustainable development;it has created a green city brand image in Guangzhou;different residents Characteristics have different responses to waste management cognition and local identification;media exposure positively regulates the relationship between residents' assessment of waste management effectiveness and local identity,and awareness and sense of belonging and livability of waste disposal.The relationship is negatively regulated;residents' awareness and requirements for urban waste management are positively affecting residents' local identity;residents' perceptions of waste management laws and regulations are positively affecting the image of government management,and the government's current dissemination of waste management laws and regulations There are shortcomings,residents have little understanding and participation,and residents do not properly understand the waste incineration and landfill.Therefore,the government's efforts to improve environmental management will not only help strengthen residents' sense of local identity,but also increase public trust in the government,create authoritative government,guide the public to build ecological cities,and create a green brand city image.