The Strategic Analysis Of CNBM Cement Devision's Entrance Into Zambia

China Building Materials Group is a restructuring of the former China Building Materials Group and China National Materials Group,cement production capacity of 530 million tons,ranking first in the world,mainly in China.With China's economy entering a new normal and economic growth slowed down,the traditional cement industry bid farewell to the era of high growth and entered the platform transition period.As a central enterprise and one of the world's top 500 enterprises,CNBM closely follows the national strategies of "One Belt and One Road" and international capacity-building cooperation.Taking full advantage of its advantages in technology,capital,talent and management,and in accordance with the principle of marketization,Integration of culture,go abroad,investment and construction the first overseas industrial park in Zambia,namely: China Building Materials Zambia Industrial Park.And plans to build ten similar "Mini Industrial Parks" around the world.This article analyzes the history,current situation and existing problems of CNBM Group,pointing out that CNBM must go overseas to expand its business and focus on China Building Materials Zambia Industrial Park as the background,from the choice of target country,the entry mode of target country,Localization of the three dimensions of the strategy,an analysis of "why choose Zambia","how to enter Zambia","how to base on Zambia" for the follow-up in other countries to build similar "mini industrial park" provide a good reference.