Research On Development Strategy Of RS Company

This thesis first analyzes the development of China’s tobacco industry and cigarette market,and then elaborates on the characteristics of the four development cycles of the tobacco industry and the economic problems faced by the tobacco industry at present,as well as the impact on the development of RS Company,as the background of the thesis.Combined with relevant research topics at home and abroad,clearly express the significance and purpose of the thesis.On the basis of PEST theory,SWOT theory,TPS theory,Potter’s five forces model theory,using empirical analysis,literature review and interview,this paper analyzes the macroscopic environment of the RS company’s(including the political and legal environment,economic environment,social and cultural environment and technological environment),industry environment and internal environment.Summarizes the business development process of RS Company’s advantages,disadvantages,opportunities and crises,discusses the advantages and disadvantages of the environmental factors on the development of RS Company.On the basis,this paper clarifies the mission,strategic positioning and goal vision of RS company,starting from the strategic management of human resources,and gradually in-depth discussion of technological innovation strategy of RS company,including the clear innovation direction,the development of innovation mode and implementation strategy,focusing on RS company marketing strategy,Including the province of the market,the province outside the market,the international market.And finally put forward a series of development measures in line with the actual situation of the company,including the company’s internal human resources protection,technological innovation and protection,production management security,internal system security,and the company’s external platform for joint protection and the introduction of resources protectionThe full text of the analysis by the external factors,from the inside out of the overall strategy of the development of the RS Company’s development strategy for a comprehensive and complete study.