Hainan Wuzhishan Bitter Butyl Tea Packing Desigh Reaserch

China is the hometown of tea,Chinese tea has become a tradition and habit has lasted for thousands of years.Biluochun,the west lake Longjing,Tieguanyin,Dahongpao,etc are all known as the traditional Chinese tea,also is the present domestic very competitive in the market of tea.In the last century found Hainan Wuzhishan hinterland of KuDing tea,originally is just a kind of wild plants of the tropical rainforest,with its unique and great medicinal value and other congenital advantage,timely to cater to the modern concept of healthy living and pursuit.From finding the start is,get rapid development and success to join the family of tea in the broadest sense of the term.Make tea lovers more than a new choice,injected a new vitality for the tea market,at the same time,for the Wuhishan KuDing itself,is also a kind of unprecedented test.Because of its development later,as a kind of new tea,popularity is not high,needs to be extended scale of production,the processing technology,more traditional market management is not science,compared with weak brand awareness,culture construction is not perfect and so on many questions still to be solved.In this paper,it is in order for the point,in the era of construction of Hainan international tourism island environment,through understanding the material characteristics of Wuzhishan KuDing tea,development situation,cultural history,the current market environment,analysis of Wuzhishan KuDing tea packing design status quo,explore the Wuzhishan KuDing tea packaging problems,in modern packaging design concepts and research methods,to seek solutions to adapt to the current market environment.Put forward the development of Wuzhishan KuDing tea tea bag,and using the Wuzhishan hinterland li tight skirt on the grain appearance as an important element of packaging visual classic.In the modern era of brand marketing,Hainan Wuzhishan KuDing tea packaging and other commodities,which have multiple properties such as commercial,culture and times;At the same time,as the most famous tea in hainan,not only has the unique value of pharmacological effects,but also has distinctive regional cultural features.Wuzhishan KuDing tea packaging needs to be in the absence of distinctive culture under the background of a strong brand image,brand image,and the fusion of traditional culture and modern culture,make the Hainan Wuzhishan KuDing tea packaging is unique among tea packing design,convey the unique Wuzhishan region amorous feelings and establish good packaging image and brand image.Out a path with Chinese characteristics,Hainan characteristics,way with international design level,for Wuzhishan KuDing tea to meet the challenges of the market,the baptism of time to prepare.