Research On Brand Positioning And Design Strategy Of Minimalist Style Clothing

With the rapid development of moderb society and economy,the development of material civilization in today's society brings great convenience at the same time,it also causes the crisis of human survival.There are serious problems such as ecological crisis,social imbalance and psychosocial crisis.The fast-paced,high-frequency and full-load of moderb society has brought great pressure on people.The minimalist artist Sol Dewitt once said that "every age is in his own way,and there is always a resistance to ' standards'." "And in the world apparel stage is always in the position of the minimalist style clothing brand is also the language of clothing,to express people for the complex modern society of" resistance." It is also a new Thought and guide to the complex human activities of minimalism.The more you take away,the more pure you leave.This not only embodies the modern society in the pursuit of minimalist style costumes,but also people in the burden of enormous social pressure,for the simple,pure life of the pursuit.This article aims at two angles from the position and the design strategy,to the minimalist style clothing brand re-interpretation,summarizes the minimalist style clothing brand in the localization and the design strategy aspect universality,the unique characteristic,more profoundly understands the minimalist style clothing brand to obtain the broad development the universal law.Analysis of the importance of positioning in the development process of apparel brands,as well as the guidance of design strategies.Thus aroused people to the minimalist style clothing brand positioning and design strategy of the importance of understanding and thinking.