Study On Chinese Tea Art's Function In Tea Culture Industry And Value

Chinese tea art is an important part of Chinese tea culture,as an indispensable part of tea culture industry,Chinese tea art plays an irreplaceable role in the development and progress of tea culture industry,it is an important method and means to promote the development of tea culture.At the same time,its characteristics make it become the source and spiritual power to promote the development and progress of tea culture industry.Firstly,the paper briefly expounds the concept,features,classification and the development status of the Chinese tea art and tea culture industry.It expounds the modern value of Chinese tea art in economic development,cultural propaganda and social education,among which the economic development value includes promoting tea sales,boosting tea brand promotion and shaping,constructing tea culture industry economic chain,upgrading the industry and making the tea industry bigger and stronger;the cultural propaganda value,reproduce the tea customs,carry forward the spirit of chinese tea art,spread knowledge of scientific making and drinking;the social education value,good habit of life is established to create a healthy and civilized life style,people's pursuit of a better life is guided,the spirit of "harmony"and the cultural gene of"fostering moral character,nourishing heart,knowing etiquette,pursing beauty" are praised highly,and traditional custom is changed.On this basis,taking Tianfu Group as an example,this paper lays special stess on analying the function of Chinese tea art in the tea culture dissemination and tea education.On the one hand,Tianfu Group uses Chinese tea art as a link to spread the profound corporate culture and Chinese tea culture.The brand connotation is not only limited to tea sales,but also involves education,tourism,culture,scientific research and other aspects,disseminating the business cultural in all directions,promoting the exchange and cooperation of Hong Kong and Taiwan tea culture,advancing the spread of tea culture and increasing the influence of tea culture in foreign countries.On the other hand,the development of Chinese tea art is conducive to the tea education,which can stimulate students' strong interest in learning professional skills,develop students'ability of innovation and entrepreneurship,train students' social communication ability,improve the professional level of tea industry,enhance students' position adaptability,elevate students' personal qualities comprehensively,inspire patriotism and increase national pride and self-confidence.Finally,based on the analysis of the difficulties in realizing the value of Chinese tea art,Some suggestions are put forward,such as developing more Chinese tea art categories with market trend,creating Chinese tea art with life-based and service-oriented purposes,and developing and sorting out Chinese tea art and tea culture resources in depth,and standardizing the tea industry.