Research On The Design Of Network Youth Men's Wear Under The New Consumption Environment

With the growing development of the Internet economy in China,online shopping has become one of the most important consumption patterns in people's life.On the one hand,the development of Internet technology to support the convenience and safety of online shopping,on the other hand,the Internet consumption pattern under the impact of the real economy declined,the sustainable development of traditional garment industry based on store sales model is not enough to support the garment industry.The entire garment industry is facing unprecedented new consumption environment,and the development and change of the new consumption environment has not only affected the sales link of the clothing industry,but also has affected the aspects of the clothing industry's design,production and so on.This paper is based on the study of the clothing industry ecology under the new consumption environment in China,and further analyzes the design strategy of men's youth as a consumer group.This paper mainly discusses the following contents: 1.The current survival environment of the clothing industry under the new consumption environment in China,including the promotion of clothing network marketing,the transformation of traditional clothing stores to offline and offline marketing.2.To analyze the changing trend of clothing design under the current new consumption environment,including the change of the dress design,the change of style and the change of the fashion.3.According to the research of the current new consumption environment,we analyze the design strategies of the online youth men's clothing,including design positioning strategy,design style strategy and design strategy.This paper takes the design strategy of online youth men's clothing as the main research object.Based on the new consumption environment that the men's wear is facing,we combine the main content of design strategy,including design orientation,design concept,design style and design method.Through the research direction and content,we have developed practical guidance for theory,and made a contribution to the active development of the men's wear market.It has a theoretical guiding significance for the design and development of our online young men's clothing.