Research On Coal Distribution Channel Strategy Of SH Group

In recent years,in order to effectively adapt to the diversification of economic globalization and cultural advancement,construction Chinese three industries has been further improved on the basis of the original.While the three industry segments of the industry,according to different industry development needs,to strengthen the regulatory and industry environment and improvement.At present,the overall trend of the industry tends to be good.The increasing use of energy in the moment,people for the development of state energy enterprises more attention,and the coal industry as one of the energy enterprises on port,shipping and other related industries have correlation,therefore,the SH Group and other large coal group the attention is also high.But because of the number of SH Group’s employees are numerous,large,for staff management is relatively large,therefore,in the coal distribution channel strategy The selection process,promote the staffs effective participation in the coal distribution is relatively high degree of difficulty.The objective in such a premise,expand distribution channel strategy research and discussion for SH coal,has a certain theoretical significance and practical value.This article from the SH coal distribution channel strategy of the integrated use of literature retrieval and questionnaire,collected related management and SH coal distribution information on the one hand,make systematic combing and sorting.The investigation found,SH coal sales channel strategy problems mainly includes the distribution channel strategy distribution channel strategy is too simple,lack of humanization,distribution channel strategy selection cannot fit individual needs.Similar problems,is derived from the government and society in the distribution channel selection participation is low,the SH Group has not formed the innovation excel distribution channel selection system,SH coal distribution personnel uneven and SH Group staff to follow up the training of coal distribution.Therefore,in view of the existing problems of channel selection,given the optimization of distribution channels,put forward from the government and social institutions,SH Group and SH Group staff for the strategy to optimize the implementation of escort.The coal distribution channel strategy optimization Abstract:the background,research methods,research perspective,the problems found,the views and ideas,innovative point of innovation in this paper is a combination of],hand investigation,investigation and understand the SH coal distribution channel strategy status,problems and reasons,is further from theory to comprehensive research results in practice.