| The rapid development of China’s economy makes people’s living standards continue to improve,in the past,only the rich buy jewelry consumer groups,but now there are more and more ordinary people buy,the phenomenon of the consumer market is the rapid development of China’s jewelry industry,a large number of jewelry brand also rise rapidly.As a jewelry brand with strong development in recent years,the jewelry industry has an important influence on the development of the jewelry industry.At present,Lukkwaifook jewelry is about to enter the jewelry market in Beijing,Tianjin and Hebei.Due to historical and practical reasons,the current business situation of the company is not optimistic with the market strategy.Lukkwaifook jewelry in order to help enhance the market competitiveness,accelerate the new marketing strategy to upgrade,broad access to relevant data,in-depth research is presented in this paper the status quo and the development of jewelry market Lukkwaifook jewelry,on the basis of reality,on the basis of SWOT matrix,market competition,through the SCP paradigm and porter’s five forces,the external opportunity and threat of Lukkwaifook jewelry were analyzed.And using matrix analysis to get the internal advantages and disadvantages,using the matrix analytic method and the corresponding combination growth strategy,wt strategy,diversification strategy,defensive strategy,and choose to meet enterprise needs the actual competitive strategy,through the organization and management,brand marketing,products and services such as combination of differentiation strategy to enhance customer annual,enhance core competitiveness,take market share.In order to ensure that selected and to the smooth implementation of the differentiation strategy,respectively from the organization,suppliers,logistics,marketing,information management technology,talent,etc,puts forward protection measures,to ensure that all the measures taken to implement strategy and achieve results. |
PDF Full Text Request