Research On Garment Product Design Based On Scene Presupposition

Under the driving of experience economy,the consumption pattern has changed.Consumers not only consume products,but also consume product experiences.Thus,they are demanding the transformation and development of apparel products,that is,the brand must be transformed to focus on consumer demands.Pay attention to the product add-on design.The scene prese is an effective measure of the product's experience attribute gain.It is the pre-design and construction of apparel product display and sales space environment before the apparel product design,and then the apparel product design based on the scene's attribute characteristics is the purpose of the experience building,starting from people.The costume product design pattern under the scene prese considers the design relationship among the scene,the person,and the clothing in multiple dimensions,and helps the brand apparel thinking as people pay more and more attention to product experience today,how to develop a new product design and development model to provide thinking.This paper carries out design research from three parts.The first part mainly studies the commodity development performance driven by consumer environment under the experience scene,because the environment changes,then the crowd appeal changes,thus obtains the brand clothing product development design must pay attention to the crowd appeal,at the same time,making an analysis of the population classification and demand experience of the crowd scene.The second part,classifies the scene and analyzes the scene,the person,the clothing relation,and carries on the product essential factor case analysis of the specific several scenes,it is concluded that the relationship between the scene representation and the clothing product design is that the scene is to introduce the brand attributes into each element of the product sales space through the means of design,and to create a multidimensional sensory experience.When people intervene,they can get the information of brand from multidimensional sense,while clothing is the terminal medium of experiential value circulation,operation and commercial operation in the whole process.The third part,in view of the specific scene theme,carries on the practice to the characteristic attribute summary and the analysis of the element.Based on this,we discuss how to base on traditional clothing product design and development single product development design mode to multidimensional garment product development design mode transformation.