Research On Development Strategy Of Jiuhua Jewelry Co.,LTD

After joining the WTO,the domestic jewelry industry is facing many opportunities and challenges,the jewelry industry can communicate through industry update faster understanding of the international fashion trend,improve the design level,strengthen cooperate fully with the international jewelry line,jewelry production,processing and consumption and the international environment.Existing barriers to trade protection measures,meanwhile,has gradually been replaced,a series of changes have taken place in the domestic market,has been in the jewelry industry to bring enormous shock and influence in the industry.Jewelry enterprise,in this case,how to deal with fault complex domestic and international environment,and make full use of still very large market potential,in a new round of competition and changes of sustainable development,is a major task faced by the current.Therefore,the author tries to through the enterprise strategy management,economics,human resources,and marketing and other relevant theory,based on the past ten years the development of jewelry industry in jiangxi province data analysis and comparison of statistics in recent years,in combination with other representative of our country on the comprehensive analysis of the development of the regional jewelry industry enterprises,the Jiang Xijiu China jewelry company is now facing the external environment and internal conditions were analyzed,and to make strategic choice and localization,and to develop a concrete and feasible strategic measures,hope to provide valuable reference for the company's long-term development.This paper is divided into seven parts from the structure.The first part is the introduction,briefly introduces the background of the thesis research and the research structure of this thesis,and makes a brief introduction to the thesis as a whole.The second part is the development status of jiuhua jewelry company.This paper mainly introduces the basic situation and development problem analysis of jiuhua jewelry company in jiangxi province,and lays the foundation for the follow-up internal and external analysis.The third part is the external environment analysis of jiuhua jewelry company.First from the policy environment,economic environment,social and cultural environment and technology environment four aspects to analyze the macro environment,and then according to the porter five model on industry environment analysis,finally to external factor evaluation(EFE)matrix analysis.The fourth part is the internal environment analysis of jiuhua jewelry company.On the one hand,the company's internal resources are analyzed,and on the other hand,the company's ability is analyzed,and finally the internal factor evaluation(IFE)matrix analysis is made.The fifth part is the development strategy choice of jiuhua jewelry company.Through the SWOT matrix,we can get the choice strategy of jiuhua jewelry company,and analyze and select the gap of the optional strategy,draw conclusions and put forward feasible strategy implementation Suggestions.The sixth part is the implementation safeguard measure of jiangxi jiuhua jewelry company development strategy.This article from establishing modern enterprise system,the perfection of the mechanism of human resource management,shaping a good image,strengthen enterprise brand influence and strengthen enterprise culture construction and so on Angle of the strategic implementation safeguard measures for further discussion.The seventh part is the conclusion and prospect.By refining the results obtained in this paper,some simple conclusions are obtained.