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Research On Development Strategy Of H Natural Gas Sales Company

Posted on:2021-11-13Degree:MasterType:Thesis
Country:ChinaCandidate:Z YangFull Text:PDF
GTID:2511306029981539Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The natural gas industry is a pillar industry related to the national economy and people's livelihood.People's demand for natural gas is increasing day by day.At the same time,competitors in the same industry are emerging one after another.Under this background,this paper takes the development of H Natural Gas Sales Company as the research objective and studies its strategic choice,which has important practical significance for the development of the company and even the whole natural gas industry.On the basis of analysis of relevant literature on strategic development at home and abroad,this research studies the development strategy of H Natural Gas Sales Company.This research is mainly carried out from the following analysis ideas: Firstly,the background of the topic selection,the research status of development strategy at home and abroad,the research content,technical route and framework of this paper are elaborated.Secondly,the related theories of strategy and development strategy involved in this study are systematically sorted out,and the analysis tools of enterprise strategic management are introduced.Thirdly,it introduces the general situation of H Natural Gas Sales Company,analyzes its internal and external environment in depth using SWOT analysis framework,and effectively identifies the external opportunities and constraints of the company's development,and constructs a strategic analysis matrix using SWOT analysis method.Fourth,on the basis of clear strategic positioning and strategic objectives,through comparative analysis of development strategies,the development strategy suitable for H natural gas sales company is put forward.The fifth is to design the implementation process of the company's development strategy and put forward safeguard measures for the implementation of the strategy.With a view to providing assistance to H Natural Gas Sales Company's strategic choice under the new market environment through the above research.
Keywords/Search Tags:Natural gas industry, Strategic choice, SWOT matrix
PDF Full Text Request
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