F Company Marketing Strategy In India

The competition of India’s printing industry has become increasingly fierce these years.With the development of globalization,many domestic companies attempt to enter into the international market and participate in the competition.Therefore,many companies focus on how to develop Asian and even global markets.F Ink Company,a company with independent research and ink technology in China’s ink industry,has achieved a lot from India market since the beginning of the 21 st century.India has shown great economic potential in recent years,and the amount of trade with China is also growing fast year by year.In the ink industry,India’s rapid development has attracted the attention from major ink giants all over the world.F Company is also focusing on the Asian market development in India these years.Based on the marketing theory,using Porter’s competition strategy,SWOT and PEST analysis method,4Ps Theory and other tools,after collecting India ink market information,this thesis analyzes the conditions and competitive environment of India ink market.F Company then sets the marketing goal in India after clearly clarifying the opportunities and threats of India market and the strength and weakness itself.F Company defines the market segmentation and the product positioning,while it uses Focus Strategy as its competition strategy,and works out its 4Ps and develops some measures to improve its ability of marketing in India.The value of this thesis lies in providing information and guidance for F Company and other Chinese companies that want to enter into India market.