Research On The Innovative Design Of She Minority Typical Clothes Elements In Clothes Tourism Products

Traditional culture is disappearing year by year under the shock of modern culture.Now China is carrying forward,inheriting and developing intangible cultural heritage.And She minority is one of national objects under protection and inheritance.Clothing culture is an important part of She culture.Due to the influence of modern lifestyle and aesthetic notion,even She people only wear traditional clothes in major events.Luckily,today cultural tourism has been an hot issue,especially She county where has not been polluted by modern industry.Tourists' increasing demands for tourism products of local cultural characteristics and memorable value propel the rapid development of local tourism,and tourists' demands for tourism products are higher and higher.Therefore,what researched in the paper is to apply typical elements of She's traditional clothes to the design of clothes tourism products,not only the category of clothes tourism products is enriched,but also an important way to inherit,promote and develop She's clothing culture has been formed.The application of She's traditional clothes' elements in the design of clothes tourism products is also to inherit and protect She's clothing culture.In the paper,based on Tourism and theory of She's clothing culture,new methods and new ways of clothes tourism products design is applied into practice,which can be a reference for the design of minority's clothes tourism product.First,the elements of She's traditional clothes and tourism products are summarized.Based on the knowing of tourism products,the clothes tourism product researched in the paper is defined.Through the field investigation in Jingning She Autonomous County and research of tourists,consumers' willing to buy tourist products of She's traditional clothes is got.Combining the local tourism cultural characters and present situation of tourism products,the most characteristic features of She's classical traditional clothes in consumers' eyes are applied into the design and development of clothes tourism products.Through participating in the Design Contest of She Minority Tourism Product and practice of a series of products,the research results of the paper have been tested.