Research On Project Management Of Customer Relationship Of China Petroleum Jilin Sales Branch

With the development of the market economy and informatization,the global economy has continued to develop in the direction of integration,digitization,and internationalization.How to make enterprises occupy a place in the process of global economic integration,and gain more market share and more stable customer resources It has become an urgent problem to be solved for the survival and development of various sales companies.As an oil sales company,Petro China Jilin City Sales Branch Company,like other sales companies,is facing the competition of market product features,price competition,and brands and services.How to strengthen the management of customer marketing information,attach importance to the maintenance of customer relationships,improve overall marketing capabilities,and improve service levels have become one of the important means for the company to increase customer satisfaction and expand market share.How to manage customer relationships scientifically and efficiently will become an urgent problem for sales companies.Based on this,this article will deeply analyze the current situation of customer relationship management in the sales branch of Jilin City,Petro China,and conduct in-depth research on the project management of the customer relationship of CNPC Jilin City Sales Branch.This article summarizes the relevant theories of customer relationship management and project management.Through actual work experience,the company listed the problems in the customer relationship management of Jilin City Sales Branch of Petro China,and then proposed the customer relationship project of Jilin City Sales Branch of Petro China.The necessity and feasibility of the management,combined with the actual work of the branch company’s customer relationship management,proposed the construction of a project management system for the customer relationship of the sales branch of Petro China Jilin City,and viewed the customer relationship management as a project to implement the management operation.The company fully understands its customers,strengthens customer relationships,improves customer satisfaction,and ultimately achieves the expected goal of increasing sales revenue.