Resercher On The Denelopment Strategy Of Topsports Company

With the improvement of consciousness of national fitness,the prospect of China's sports goods market is increasing.The agency rights of Nike,Adidas and other sports brands have become the key to seizing the sporting goods market,faced with such a huge market and growing competition pressure..Sporting goods companies not only have to compete with their local counterparts to snatch up the market,but also must pay attention to changes in the situation at home and abroad,and do a good job of preventing international sports brands from attacking the Chinese market.As international big names have a good brand effect,sports products in the public have a high degree of credit,and it is easy to obtain a market and stabilize customers.In this situation where the local sporting goods company is in extremely bad conditions,local companies must quickly find their own advantages and disadvantages,step up research and development of innovative products,and strive to develop new markets,otherwise they will be eliminated by the tide of the times or even disappear.Therefore,it is of great practical significance to study the competitiveness of sporting goods companies.This article is based on the theory of corporate management strategy,taking TopSports Company as the research object,conducting a detailed analysis of the company's internal and external environmental factors,and fully grasping its internal advantages and disadvantages as well as the external challenges and opportunities it faces,using SWOT to analyze the matrix.,Porter's "Five Forces Model" and other strategic analysis tools,to explore how to position the company's corporate strategy,select the enterprise strategy to consider the issue,but also to ensure the implementation of development strategies and the development of appropriate safeguards,also mentioned With the mission and development vision of Topsports,it has been able to supply domestic sports brand products.It has transformed Topsports into one of the best suppliers of sporting goods in China and put forward the company's development strategy and competitive strategy choice.In order to ensure the smooth implementation and promotion of the strategy,reasonable and feasible plans and implementation plans and departmental safeguard measures are proposed.This article believes that there is mainly a lack of advanced management concepts in Topsports,with a single business segment and a small space for commodity price changes.Under the same price point,the price-performance competition is inferior to second-tier sporting goods or domestic sporting goods,but it also has talents,funds and The scale has its own unique advantages.Identifying its own positioning and determining the growth strategy and the competitive strategy of combining costing and differentiation can help the company achieve rapid development in the sporting goods industry and complete the realization of its strategic goals.