Research On The Development Strategy Of Mongolian SHIVEE-OVOO Company

As a traditional basic fossil energy resource,coal has provided inexhaustible power and an important impetus to the industrial growth,economic development and social progress of countries around the world,leaving a glorious page in the history of the development and progress of human society.Although Mongolia is also rich in coal resources,the coal industry has developed relatively late,the industrial foundation is relatively weak,and its share in the national economy is relatively low.With the rapid development of the global economy since the 21 st century,various resource-based industries in Mongolia have begun to develop rapidly,with the mining industry developing most rapidly.Based on this background,Mongolia's economy is also showing rapid development.The country's modernization and urbanization are steadily advancing.The coordinated development of coal,electricity,metallurgy and chemical industry has laid a solid foundation for Mongolia's economy.However,for a long time,the coal industry in Mongolia has problems of low level,small scale,high pollution,and high energy consumption.Under the current ecological environment is more important than economic development,how to adjustthe strategy of Mongolian coal enterprises to conform to the development trend has become important.Strategic issues.This article takes Mongolian SHIVEE-OVOO company as the research object,based on enterprise growth theory,resource-based theory,development strategy theory and competition strategy theory and other related theories.First,on the basis of summarizing the company's development status,it analyzes and proposes the existence of SHIVEE-OVOO company.The main problems;then use the PEST model,five competitiveness models and other analysis tools to analyze the external macro environment and industry environment faced by SHIVEE-OVOO company,summarize the opportunities and threats faced by the company 's development,and analyze the company 's internal resources To obtain the advantages and disadvantages of SHIVEE-OVOO company and the ability conditions;afterwards,by comprehensively using SWOT analysis tools,it is found that the SHIVEE-OVOO company in Mongolia should choose a reversal development strategy based on the existing industry chain,and lead the competition by cost Strategies respond to market competition,starting with upgrading process equipment to increase production capacity,strengthening bargaining power to reduce procurement costs,and increasing overall utilization to save energy and reduce consumption to achieve a competitive advantage;and finally put forward safeguards that match the strategy.Through the research of this article,I hope to provide decision-making reference for Mongolia's SIVEE-OVOO company to clarify its future development strategic direction andfocus,and give reference for the development of other enterprises in Mongolia's coal industry.We hope that by studying the development strategy of SHIVEE-OVOO,it will clarify its future development strategy direction and focus,and provide a reference for the development of other companies in the industry.