Packag Componet Optimization Design Of "Xiang Qi Jia" Rice Flour Series

Rice flour is a wide range of regional food,and has a history of more than two thousand years.Hunan Rice noodles also has unique characteristics,Hunan Rice noodles white,round,slender,shaped like a dragon,very beautiful.Hunan Qidong Jiajia Food Co.,Ltd.is a large rice noodle manufacturer.Raw rice grown on the ground is white and fragrant,and it is tough and continuous."Xiang Qi jia" rice flour as a new product of organic rice flour,lack of brand image and packaging features.This paper analyzes the brand and packaging of similar products at home and abroad,and finds out the breakthrough point of the brand and packaging.The use of brand image design theory,series design theory,packaging structure design theory,emotional design theory,"Xiang Qijia" brand tailored a set of corporate image recognition system,and enhance the competitiveness of the brand value,and the structure of the packaging Rice noodles in optimization improvement of component type design,is convenient for consumers to use in the process of measuring Rice noodles weight,not easy to cause waste.The structure of fast food rice flour packing is optimized.The scalability structure reduces the cost for the product transportation and saves the capital for the enterprise.These two optimized structures also promote the interaction between consumers and products,and enhance the emotional value.Through the optimization of "Xiang Qi jia" brand image and the packaging design of rice noodle series,we strive to make the brand become the representative brand of Hunan local food brand.Through the rational structure,printing and the use of materials,advocating green packaging design,and the brand of organic products,healthy lifestyle fit.This is a research subject with great practical significance.