Study On The Management Of Crisis Public Relations In Tobacco Industry

The tobacco industry is a special industry in our country,which has been the concern of public opinion.Tobacco industry has always been to the "national interest first,the interests of consumers first" for the purpose.As an important source of national tax revenue,it has been protected by the state.But tobacco is a harmful to physical health,long-term absorption of second-hand smoke is likely to cause cancer,so in recent years more and more conflicts between smokers and non-smokers interest groups,more directed at the national tobacco bureau.In July 2015,Beijing Jinye garden conference center block smoke control law enforcement is the major news media reports,China's tobacco industry will be directly pushed in the teeth of the storm.Firstly,in order to Beijing Jinye garden Conference Center on the basis of case,combined with the theory of public crisis management,the detailed analysis,from the analysis of the results,a sense of crisis,crisis management means and means of the lack of system is caused by the event of the main reason,therefore also reflects the treatment the ability of the tobacco industry in a crisis when it is lacking,not to grasp the overall direction of the crisis of public opinion,so as to maintain their own image.The second is to "Haidilao hot pot blending door","syrutrn death door" and "CCTV report Starbucks group profits" as a typical case of public relations crisis results analysis,they can come in the crisis when the practice of understanding in their communication with the media,from the media,public opinion monitoring to the application of the advanced idea learning,they have the courage to take responsibility in the crisis,timely response to social attitude.Based on the summary of the case,and puts forward some countermeasures for improving public management of tobacco industry crisis,including the tobacco industry management system reform of political and business separation and recombination;the establishment of early warning system and response mechanism of public relations crisis in the tobacco industry;a crisis public relations personnel training and training building structure.By strengthening the hardware and software aspects of the processing ability to increase the tobacco industry in the wake of the crisis,timely maintenance industry a good image,to avoid the crisis caused by defective processing industry,and ultimately affect the country's financial.