Research On The Competitive Strategy Of Lunan GEII

Development lay stress on increase of speed before the 18 th National Congress.The single function of geological exploration unit was provide mineral exploration service,which played a role of energy support.New Chinese several generation leaders have proposed that the development of China should insist on the five-sphere integrated plan since the 18 th National Congress.No longer speed,the emphasis of economic development is focused on quality and benefits,meanwhile,to strongly advance social construction,ecological civilization construction,green development,low-carbon development,cyclic development.Faced with the new requirements of the times,geological exploration unit certainly will extend serving areas to keep the competitive power and protect survival and development,to play a new role in development of economy,society and ecological civilization.Lunan Geological Engineering Investigation Institute is located in Yanzhou District,Jining City,under the Shandong Provincial Bureau of Geology and Mineral Resources.Strong technical force in the field of mineral exploration and development,deep geological data precipitation,economic benefits,but in the management of mineral rights and mineral rights market reform and prospecting more and more difficult crisis,a single industry can not guarantee the sustainable unit Developed While ensuring that mineral exploration and development business can not be lost,there is an urgent need to create a new business growth point.The rise of geo-service market has provided a good opportunity for the development and growth of the Lunnan Institute of Geological Exploration and must be firmly grasped.In order to defeat many competitors and consolidate and enhance market share,it is necessary to clarify and explore a competitive strategy suitable for the Lunnan Institute of Geological Exploration.The paper envisages to explore a competitive strategy suitable for the Lunnan Institute of Geological Exploration by means of series of studies,which can enhance competitiveness and get better development.This paper uses Porter five forces model analysis tools to analyze competition of geological survey industry,to measure profitability and get key point of gaining profit.Through a series of analyzes,SWOT analysis is used to list the advantages,disadvantages,opportunities and threats faced by enterprises inside and outside,to formulate the strategy of portfolio competition through strategy selection and evaluation,to sort and select alternative strategies,and to differentiate through analysis The strategy is the most suitable for Lunan Geological Exploration Services Geological Services business competition strategy for the Lunnan Institute of Geological Exploration Bureau to participate in the geological exploration market competition provides a strategic approach and theoretical basis.Then it further clarified the safeguards for the implementation of differentiation competition strategy of geological service business of Lunan Geological Exploration Bureau,which mainly included the differentiated strategic measures of internal control,industrial structure,strategic alliance,operation and management,safety production,human resources and business brands,Enhance the competitiveness of Lunan Institute of Geological Exploration,continue to do better and stronger and bigger.