Research On Perfecting The Distribution Mechanism Of Agricultural Products Supply Chain Benefits Under The Background Of Internet

When the Internet and agriculture truly merge,the “material-centered” in the agricultural product supply chain will shift to “people-centered” and form a new industrial system that combines the Internet,finance and commerce.In this new agricultural product supply chain,dealing with the relationship between members has become an important part of the supply chain operation.They are economically inclusive,but the contradiction of interest distribution is intensifying.Improving the distribution mechanism of agricultural product supply chain has become a guarantee for agricultural products.Hot issues in the healthy development of the supply chain.Taking the agricultural product supply chain of Jiangxi Agricultural Products E-commerce Incubation Park(hereinafter referred to as “Jiangxi Incubation Park” as an example,this paper uses the Shapley value method in the cooperative game to determine the distribution of benefits in the supply chain,and uses the Topsis method to input factors and risks.As a correction factor,the factors are modified to obtain the Shapley value,so that the agricultural supply chain parties can be relatively fair,and on this basis,a new feedback benefit distribution mechanism is formed.The results of this paper show that the modified Shapley value method is more reasonable than the traditional benefit distribution.It is of practical value to use the Topsis method to adjust the benefit distribution of Shapley value.