Shared-Kitchen Business Plan

This thesis is a business plan for sharing-kitchen ventures.In 2016,the catering industry has a total market share of approximately 3.5 trillion yuan,and maintains a growth rate of 11.3%.Since the launch of the take-away catering business,it has formed a market of 150 billion yuan.The market data released by multiple parties shows that the compound growth rate of the takeout market has exceeded 20% in recent years,and it's still in a period of rapid growth.In the future,it is expected to form 10% of the total market share of the catering industry.That is to say,the take-away catering market still has more than 100% growth space,reaching a market size of more than 350 billion.And according to the data on the Internet,combined with the survey results of Chengdu local market,the total consumption of Chengdu takeout market in 2017 is about 1 billion.With the growth of the whole market,the scale of Chengdu regional takeout market will also maintain the trend of growth.With the rapid growth of the total market,a large number of entrepreneurs are pouring into the field every year,but according to the survey data published by the third parties,the annual compound bankruptcy rate of the catering industry is over 100%,that is,there are many entrants,but more exit,the reasons are there is a low entrance threshold and the market competition is increasingly fierce.The latter has higher and more comprehensive requirements for the ability of catering entrepreneurs.Therefore,Entrepreneurs want to achieve continuous success in this field,they must have better marketing capabilities,better food product innovation capabilities,and better service management capabilities.The shared-kitchen will be dedicated to helping catering entrepreneurs achieve sustained success.The project provides cost free workplaces,facilities,equipment,tools,sales channels,and support for operations and supply chain management for entrepreneurs.The income of the shared-kitchen comes from the profits of the entrepreneurs' sales of the meals,so helping them to achieve better sales will be an important task for sharing the kitchen.And therefore,in addition to providing necessary working conditions for entrepreneurial chefs,how to support them in marketing,operations,and supply chain management will be one of the key topics discussed in the thesis.The shared-kitchen will try a new form of catering business,trying to innovate and integrate the mode of talent cooperation,operation management,sales channels and food distribution.By reducing the number of links in the value chain of the takeout industry and improving the innovation ability of the chef's entrepreneurial team,the industry will be promoted.At the same time,it also obtains reasonable financial returns.This thesis will start with the strategic analysis and selection,and then formulate the marketing strategy and plan.Based on these conclusions,it will be able to design a set of practical business models,and the design work of the operation system will be carried out accordingly.In the second half of the paper,the implementation steps will be set up,the financial performance will be predicted,and the risk of the project will be discussed,the expected financial return of the project will be predicted as well.