The Study In The Development Strategy Of Zhongfu Industrial Co.,ltd

Electrolytic aluminum is the most important chain in the aluminum industry,it is mainly used for producing aluminum profiles of various uses,after a period of rapid development,electrolytic aluminumentered the stage of large-scale development,overcapacity and industry losses have become increasingly prominent,as soon as possible to solve overcapacity,heavy pollution,high energy consumption and other issues to promote the sustainable development of the aluminum industry is imminent,Henan Zhongfu Industrial Co.,Ltd as in aluminum as the leading industry of aluminum inc,formulate the correct development strategy so as to improve the competitiveness and promote the sustainable development of the enterprise,at the same time,it also provides reference and reference for the development of related enterprises,and promotes the long-term development of enterprises is of great significance.This total is divided into five parts to introduce the development of Henan Zhongfu Industrial Co.,Ltd,analysis of the external environment,and integrate and develop the company's development strategy and put forward the corresponding strategy.In the first part,introduced the research background,purpose,research significance,research methods and theoretical overview of development strategy at home and abroad.In the second part,introducedHenan Zhongfu Industrial Co.,Ltd's development status,corporate culture,the achievement situation of the business model and subsidiaries.In the third part,analyzedthe external development environment of Henan Zhongfu Industrial Co.,Ltd based on pest analysis model,and the five force analysis model was adopted from professor potter of harvard university,which can analysisindustry competitive environmentof Henan Zhongfu Industrial Co.,LtdIn the fourth part,combining the contents of the first part and the second part,combines the strengths and weaknesses of the company and the external opportunities and challenges,and establishes the swot analysis model to analyze the company.The fifth part put forward the Henan Zhongfu Industrial's development strategy goal and the plan,that the company should adopt a vertical integration strategy,and put forward the implementation of the company's development strategy strategy.