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Research On Brand Building Of Wuhan-Guangzhou High-speed Railway

Posted on:2019-07-06Degree:MasterType:Thesis
Country:ChinaCandidate:L ZhangFull Text:PDF
GTID:2359330569988377Subject:Transportation engineering
Abstract/Summary:PDF Full Text Request
The cause of the rapid development in transportation today,especially in high-speed rail China Railway Construction gained rapid progress.The emergence and application of highspeed rail to accelerate the development of rail transport undertakings,to improve the railway service quality,and for the promotion of economic development is also important.WuhanGuangzhou high-speed rail is a typical representative of the Chinese high-speed rail,highspeed rail effect Wuhan-Guangzhou high-speed rail has promoted along the city's economic development,in the competitive high-speed rail market,the brand gradually people pay attention to it,the Wuhan-Guangzhou high-speed rail brand marketing has become the WuhanGuangzhou high-speed rail in the long development of important measures.Create highquality,excellent service and the Wuhan-Guangzhou high-speed rail brands help to improve economic efficiency of enterprises,and help promote economic development,and therefore should attach great importance to the Wuhan-Guangzhou high-speed rail brand marketing.Brand marketing should come from the laws of the market to take measures,quality of service,operations management,improve the quality of personnel and other angles.This article will detail the impact of high-speed rail on economic development,the Wuhan-Guangzhou highspeed railway effects and how to build a high-speed railway Wuhan-Guangzhou high-speed rail this brand.
Keywords/Search Tags:Wuhan-Guangzhou high-speed railway, high-speed railway effect, branding
PDF Full Text Request
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