Study On The Marketing Strategy Of FK Trading Co.,Ltd.

Coal energy is an important disposable energy in China,which is in an irreplaceable position in national energy structure and maintenance of national economic stability.Coal industry in the stage of planned economy,the coal market coal supply and coal trading enterprises focus more on the ownership of coal,tend to neglect the establishment and perfection of the marketing mechanism of coal.Along with our country economy and the world economic development is more and more closely linked,the coal industry gradually controlled by the planned economy to market economy transition,for the original beholden to only attaches great importance to the ownership of coal and coal enterprise living on coal rank the traditional thinking,in the face of the new economic environment,the survival of coal enterprise is a great threat.Since 2013,over the next few years China's coal prices tumbling,port cargo serious pressure,coal enterprises suffering defeat,how to cross the crisis,turning the corner in the coal market,impregnable coal enterprises are facing problems to be solved,at the same time,enterprises faced with the current market new policies,economic environment,innovative new technology,for enterprise opportunities and challenges coexist,needs the enterprise innovation,develop new marketing strategies to develop a replacement for the inherent coal marketing thinking,help enterprise market management standardization,steady economic growth,to support its flood across the competitive market,the enterprise actual development situation at present,all the more important for perfecting the new marketing strategies.FK Trading Co.,Ltd.is a wholly-owned subsidiary established in Dalian by Hong Kong Pacific Minerals Co.,Ltd.,specializing in coal import and export business and domestic domestic sales.FK Trading Co.,Ltd.once with the first class fountainhead and rich coal ownership occupies a place in the coal industry market,now the market has become increasingly serious product homogeneity,the product market share is increasing competition for fresh supplies,to rely solely on product quality and product ownership has won the market advantage of enterprise,in the current coal market operation under the situation of continued weakness will face difficulties,the following should be how to deal with the new wave of the future market competition,how to still remain in the weakness of the current market environment,FK Trading Co.,Ltd.needs to develop new marketing strategies to adapt to the fierce market competition environment and become the top problem facing enterprises.become the enterprise faces and the primary problem to be solved.Based on the research and development of marketing strategy of FK Trading Co.,Ltd.,the paper analyzes the external environment and internal environment of the company.Fully rational analysis at present the company's operating condition,find out the opportunities and threats facing the company marketing,advantages and disadvantages,to achieve the company's market segmentation and target market,in order to make clear its marketing strategy pattern choice and the focus of the enterprise for the future development direction,formulate marketing strategy for the company's future development,finally proposed the strategy implementation safeguard measures,make marketing strategy to implement of FK Trading Co.,Ltd.The purpose of this paper is to analyzes FK Trading Co.,Ltd.of the various problems encountered in the process of marketing,and combining the current coal market marketing environment and current situation of coal market analysis,study the specific implementation of the company marketing development strategy,make the FK trading Co.,Ltd.,the marketing strategy of constantly improve,enhance enterprise competitiveness in the coal market...