SD Company Coal Product Marketing Strategy Research

Along with the national industrial structure adjustment,energy agency grew with optimization,especially along with the national requirements at the beginning of coal to minimize capacity and coal policy,under the influence of the coal market produced very big change,along with inventory,the price of coal gradually falling,SD company also ushered in the good chance.Coal market is still facing an oversupply of the status quo,to do a good job of marketing is particularly important,how to put the marketing theory combined with SD company's sales situation,to solve the problem of coal sales,and to further improve the method of coal sales,how to explore new coal market,develop new customers,to maximize the interests of the company,is the core of this paper study the problem.Based on SD company as the research object,the market marketing theory and the characteristics of coal products of the company and the status quo of the coal industry,the combination of internal and external environment of careful analysis of SD company and the current marketing situation,points out the insufficiencies in the process of marketing,and applies the SWOT matrix method comprehensive analysis on the advantages and disadvantages,opportunities and threats.Through analysis,it is concluded that the company should use its own powerful strength,high brand value,company locates the regional coal resources are rich,and constantly enhance the transport capacity of coal preparation plants,form a complete set of advanced,product diversification,and pay attention to the advantages of the scientific and technological innovation,the coal market segmentation,selection and product positioning,formulate the SD company's marketing strategy,and puts forward to match the implementation of marketing strategy recommendations.In this paper,using the theory of marketing knowledge combined with the actual SD company,points out its lack in coal product marketing strategy,marketing strategy put forward constructive,coal product marketing in the SD company provide effective guidance.