Research On The Diversification Development Strategy Of PMJ

The development of the coal industry affects the development of the downstream coal machine market.The coal supply and demand situation has a direct impact on the boom of the coal machinery industry.The coal industry has seen many unfavorable factors,such as oversupply of the market,rising inventory and falling prices,sulting in a decline in the efficiency of coal related enterprises since 2012.The huge contradiction in the supply side of the coal industry has caused a big shock in the coal machine industry.It is very important to change the thinking of development and reduce the risk of operation.First of all,this paper first makes a comprehensive macro analysis on the internal operation status of PMJ company and the internal and external development environment of PMJ company,and prepares the theoretical basis for the in-depth analysis of the research and key links.Then,Then the current situation of PMJ company's production and operation and the development strategy are discussed,and the main problems of operation management in the current situation are pointed out,and the main characteristics of the existing problems are discussed in detail.In addition,the present situation and environment of PMJ company are analyzed in detail,focusing on the external environment,including the political and legal environment,the economic environment,the social and cultural environment,the actual situation of the technology environment and the risk assessment.At the same time,the five force model of the industry environment is analyzed and evaluated,including the latent threat,the threat of substitutes,the ability of the customer bargaining,the ability of the supplier bargaining,and the deep analysis of the competition among the existing competitors.It also makes a detailed analysis of the internal environment of enterprises,including the resource conditions,core competitiveness,organizational structure and corporate culture.In view of the above factors,the SWOT quantitative data analysis of enterprise development is formulated,and the strategic development type and direction of the company is finally determined according to the strategic matrix and the company strategic intensity spectrum coordinate system.According to the above analysis results,the new strategic concept of PMJ company has been established: implementing anappropriate diversified development strategy associated with the main business of the scaffold.And further to put forward corresponding precautionary measures against possible risks,determine the strategic objectives of the diversification development of the company,select the path of the diversification strategy of PMJ company,promote the diversification strategy of the company targeted,and determine the six safeguard measures for the implementation of the diversification strategy of PMJ company.The research methods and results of this paper have pointed out the direction of PMJ company on the road of development,and made specific implementation measures for PMJ company,promoted the strategy of diversified development,and provided theoretical support and intellectual support for the implementation of the diversification strategy of the company.The research in this paper has strong practical significance and practical function.