Research Of Commercial Real Estate Multi-dimensional Positioning Based On The Fuzzy Comprehensive Model

The development of commercial real estate in China started late, lack of professional developers andmature business model, which makes most of the commercial real estate development in our country do nothave the core competitiveness and long-term incremental, seriously hinders the sustainable healthydevelopment of commercial real estate. At present, the practice of China’s commercial real estate is farahead of the theory, and we still have no integrated research system about the positioning of commercialreal estate, so it is significant to explore a set of effective theory of commercial real estate positioning.Thepaper analyzes the commercial real estate positioning dimension from four aspects including the orientationof the target customer,the format combination,product model and operation mode, by buildingmultidimensional positioning matrix of commercial real estate, which gives the entire positioning system acomprehensive, scientific and stereoscopic display. This paper also uses fuzzy mathematics method and themultilayer fuzzy comprehensive evaluation model, and it proves that fuzzy comprehensive model ishelpful to select the most appropriate commercial real estate positioning plan by quantizing the fuzzycommercial real estate evaluation index. At the end of the paper, the case of Ningbo yinzhou wanda plazaproject indicates the validity of the positioning theory and approach, and also demonstrates the process ofthe commercial real estate positioning from qualitative and quantitative.This paper aims to explore methodsfor the position of commercial real estate and find a good transition and transformation mechanism in theprocess of qualitative and quantitative research by the combination of Multidimensional orientation matrixand Fuzzy comprehensive model. The paper has proved that multidimensional orientation matrix and fuzzycomprehensive model give a great help for the position of commercial real estate. Reflecting the locationinformation Comprehensive dynamically and getting the location conclusion,which makes the position ofcommercial real estate more clear and accurate. In this paper, the research lays stress on the evaluationmethod and the applicability of the model has yet to be further tested in the empirical analysis.