Research On Strategic Management Of DHDE New Material Co.,Ltd

DHDE New Material Co.,Ltd.is a sino foreign joint venture company,the main business is the development of modified plastics products,production and operations.The change of the deep processing industry of plastic is plastic,for domestic and international market demand is exuberant,the pace of development of the industry blowout state.However,the international giants have entered Chinese polymer,to the development of Chinese modified plastics and elastomer industry impact.DHDE new material company needs to establish the strategic management system as soon as possible,to maintain the core competitive advantage,to gain a foothold in the market.This paper attempts to research PEST,Potter five forces model,SWOT model based on the analysis,try to help DHDE New Material Company Limited as detailed as possible its internal and external environment,the analysis of its own strengths and weaknesses,opportunities and challenges,through the objective analysis of DHDE new material limited company has the resources and the environment,help DHDE new material limited company to develop in line with the actual situation,suitable for the development of strategic thinking,to provide reference for the development of Companies in the same industry.From the view of the frame structure,can be divided into several parts:First of all,it discusses the background and significance of formulating the development strategy,summarizes the present situation and trend of strategic management inside and outside the enterprise,and puts forward the content and method of formulating the development strategyThen,using the PEST economic model to analyze the macro environment of enterprises,using Potter's five forces model analysis of modified plastic products industry environment,so as to make clear their business opportunities and challenges.Then,analysis the strengths and weaknesses of the enterprise from two aspects of internal resources and capabilities.The use of SWOT analysis methodSummarizes the strengths,weaknesses,opportunities and threats of the enterprise,forms the vision and mission of DHDE New Material Co.,Ltd.,and puts forward the corresponding development strategy,and defines the strategic priorities and stages of the companyFinally,the paper puts forward the strategy of DHDE new material company's recommendations,and strategic measures,provide a reference for the company's strategic decisions and plans for the company to achieve healthy,orderly and rapid,has certain reference significance for long-term sustainable development.