Optimization Study On Sales Members' Performance Appraisal Process In Wholesale Business Function Of Shenzhen Petroleum Company

Under the double squeezing of the moderating economic growth and the rapid increase of the new energy,the petrochemical sales enterprises are confronting with the unprecedented opportunities as well as challenges.According to the changes in market and policy,enterprises not only need to adjust the development direction of the enterprise constantly from the strategic level,but also need to optimize the management process and promote organizational change constantly from the internal management.Human resource is the most important resource composition of enterprises.For its managers,how to stimulate individual potential through the incentive mechanism to create greater value for enterprises is an important research subject worth thinking about.Shenzhen Petroleum Company is a state-owned enterprise which focuses on the sales of the refined oil,supplemented by daily sales.In 2012,according to the geographical distribution,the company established seven regional branch companies,which made a greater contribution to the development of the company's performance in the earlier stage.However,currently,the disadvantage has gradually emerged as follows: the retail business and wholesale business are in the mixed management;the orientation of the appraisal is not clear;the strong points of the employees have not been fully exerted;especially,the work enthusiasm of the wholesale business is not strong;the scale of the wholesale sales has been shrinking.Therefore,the company spun off the original wholesale business team to form the independent wholesale outlets.For the newly-established wholesale operating outlets,how to sort out the adaptable and inadaptable aspects of the company's current performance appraisal project,and how to stimulate the work enthusiasm of the wholesale business personnel through the optimization of the performance appraisal program,is what this thesis focuses on.This thesis focuses on how to optimize the performance appraisal system of the wholesale business personnel of Shenzhen Petroleum Company.According to the theory of the modern human resource management,after the analysis of the current situation of the performance appraisal program of Shenzhen Petroleum Company,this thesis conducts a detailed analysis on the current situation as well as the existing problems of the performance appraisal program from Shenzhen Petroleum Company's wholesale business personnel.It analyzes the causes step by step,and puts forward the optimized contents of the performance appraisal program through a series of steps,including fixing the organizational structure of the wholesale outlets,grading the wholesale client Managers,conducting post analysis of the wholesale outlets,evaluating the post value of the wholesale outlets,etc.Finally,according to the actual situation of the company,this thesis proposes the specific implementation measures of the optimized scheme.It is hoped that the sustainable development of Shenzhen Petroleum Company can be guaranteed through the optimization research of the performance appraisal program.