Research On The Development Strategy Of A Convenience Store Chain Co.,Ltd.

In the foreign chain is very popular,in recent years has gradually become the mainstream of the retail industry,some companies have become an international large chain company,even look at the world's top 500 enterprises also among the best.With the rapid development of the domestic market,increasing competition in the retail industry,it is in this environment,the chain business model sudden emergence.Regardless of the number of retail companies today,or from the sales point of view,the proportion of chain operations in the retail industry is growing.Now,many investors and enterprises have joined the chain of operations in order to backgammon(convenience store alliance to reshape the supply chain,to create a local life service platform),the red flag chain(Sichuan convenience supermarket leader,rapid expansion of mergers and acquisitions),Rainbow Shopping Center(Community service platform),the 100 Group(Hubei Province to facilitate the supermarket leader),Sanjiang shopping(focus on community business,and actively integrate into the Internet),SF Express(domestic express leader,the use of Shunfeng convenience store into the community)Enterprises are access to large-scale financing,to create a new chain format.But the current operating situation,only some large supermarket chains operating well,and some other small and medium-sized convenience store chain business can be described as difficult,and even some have been closed down.In short,in the development of chain operations,the domestic research and discussion of the gradual increase in this through the chain operations,convenience store operations,SWOT analysis matrix and competitive strategy and other theoretical discussion,combined with A chain convenience store's own characteristics,and strive to help enterprises The development and selection of the convenience store competition strategy,the importance of survival and development of enterprises.At the same time,help enterprises to master the development of convenience store strategy strategy to understand their own strengths and weaknesses,opportunities and threats,a better understanding of the current environment for the future development of enterprises to provide some help for its strategic management as follows :1,the study of the development strategy of chain convenience store and the basic theory of enterprise development strategy,elaborate the strategic management analysis method,provide the theoretical basis for the following research.2,the study of A convenience store chain limited company's current strategic environment,analysis of its internal environment,development issues and macroeconomic environment,and the company's industry competition structure analysis and SWOT to explain whether the existing environment is conducive to the company's Development,what are the limitations.3,to build A convenience store chain limited company development strategy,analysis A convenience store chain limited company's strategic objectives and strategic approach.4,research A convenience store chain limited company development strategy implementation and safeguard measures to protect the effective development of development strategies.Finally,through the implementation of the strategy and security,to achieve A convenience store chain limited company chain strategic objectives...