Research On Precision Marketing Of H Company Under The Background Of Big Date

With the emergence of the mobile Internet,mobile terminal and data sensors,data number,data types,and have a rapid increase in data capacity,big data is one of the important development direction of information technology in the future.In today's rapid development of information technology,the use of information technology to target customer needs precision marketing is more and more widely used.With the advent of the era of "big data",is based on the development of informatization of precision marketing has provided a broad space.In future marketing,precision will be irreversible trend,big data precision marketing for the automotive enterprises gradually from "product-centric" to "take the customer as the center" to provide the implementation method.In this paper,the integrated use of literature review,field survey method,case analysis and other research method,with H company as the research object,the explorative study is made on the accuracy of the auto industry marketing.Through system analysis of H company's operating performance and marketing mode,find out the present problems existing in the marketing model,and the main problem in the process of company development strategy formulation,auto precision marketing strategic countermeasures and precise marketing management model,to provide practical reference for the development of auto precision marketing,to domestic and foreign well-known automobile enterprises at present,the application of model research,the precise marketing strategy of combining with H company,trying to explore more efficiency of the automobile industry precision marketing model.In this paper,using the database marketing theory,marketing rules and precise marketing theory,through the analysis of H company marketing present situation and the marketing activities,combined theory with practice,puts forward the H company's accurate marketing information propagation mode,through to the automobile consumer market investigation and analysis of the large data,for big data analysis and mining,accurate design automobile industry marketing strategy and implementation process of precision marketing,puts forward to establish the top data architecture and accurate information to support the precise marketing implementation safeguard,but also to the optimization of China's automobile enterprises marketing system puts forward the Suggestions and ideas,and cars in the future the precision of the enterprise marketing mode was discussed.