An Advertising Strategy Study Of "Coral Travel" Russian Company In Chinese Marketing

Economic development has shortened the distance between all walks of life,more and more people go out of the country,to the world of tourism.China as a historical country,there are beautiful natural resources and rich folk customs.Russia and China have a long history of friendly exchanges.The two peoples are eager to communicate.Therefore,the need to provide services to travel agency,to help more Russians to China,more convenient,more time saving,more effective.China's tourism market competition is very fierce,there are many different tourism companies,the Russian tourism company into a large number of.How to gain a firm foothold in the fierce competition of China's tourism market,to occupy a place,to gain the recognition of the general public,is a subject worthy of study.Advertising strategy is particularly important.Advertising strategy for the large Russian tourism “Coral travel” company market in China as the research subject,the first overview of the current situation of the development of “Coral travel” company,“Coral travel” company's existing advertising strategy from product strategy,media strategy,timing selection strategy analysis,based on a detailed analysis of introduced advertising strategy for the coral travel tourism company in China market.Begins with an analysis of the environment of China's tourism market,then the “Coral travel” travel company's SWOT analysis,summarizes the exit the company's current market in China,in-depth analysis of the advertising strategy in China market,with audience rate the highest TV advertising,through the network media,according to local conditions,because of the " feeling " system,because of " money " contingency,impress consumers,seize the consumer.Finally,the paper draws a conclusion."Coral Travel" tourism company caters to the economic development of the situation,seize the "Chinese Belt and Road Initiative" development strategy,opening up the overseas market,the tourism business bigger,let more people know about Russia,China.“Coral travel” tourism companies to enter the Chinese market,advertising strategy choice must adapt to the localization of Chinese national conditions,from a practical point of view.In the beginning,in order to choose to shape the brand,to develop appropriate product strategy,advertising media,seize the hearts of consumers in China and take advantage of their own,to create first-class brand.