| With the development of the tourism industry matures, more and more people are unwilling to stay at home, they choose to go out and enjoy the exotic customs. The souvenirs with local feature which has been brought from travelling place become indispensable gift for good friends and close relative.The innovative design of souvenirs becomes powerfully force for pushing local culture communication and promoting local economic growth. Driven by the tourism industry, the market of souvenirs also gets quickly development, however there exist a couple of serious problems in the industry, such as bad quality, lack of culture, homogeneity phenomenon and so on. Based on investigation for current design of souvenirs, by analyzing their advantage and disadvantage, the topic is to research and develop more unique, attractive tourist souvenirs.Only nationality is the world. Various nationalities' art are part of world art. The development of tourist souvenirs should be focus on the long culture accumulates, so it could emanate permanent culture charm and powerful life. Based on famous Scenic sites of Luoyang with 13 dynasties'ancient history, in which she lives from born, the writer designs an unique tourist souvenirs with Luoyang's feature.The innovative point is to focus on Luoyang's unique feature, combining advanced design idea with modern craft technology. The souvenirs can better present Luoyang's feature, owns more big competitive and further promote Luoyang economic development and culture communication.This thesis has a total of five chapters, respectively is:The first chapter is the preface part, briefly discusses the current situation, research background, research purpose and significance, research content and methods of the development of tourist souvenirs at home and abroad.The second chapter begins with an overview of tourist souvenirs, analyzing and inducing the classification, characteristics and role of current souvenirs from different angles. The end of this chapter enumerated the disadvantages of existing souvenirs, making ready for the next step of design research.The third chapter dissects Luoyang regional cultural features, combining with the further marketing survey of Luoyang existing tourist souvenirs, results can be linked to souvenirs with Luoyang regional culture characteristic. Mix the two from design Angle.The fourth chapter makes the design of tourist souvenir with Luoyang regional characteristic, with the innovation points of "Luoyang peony" for materialized carrier joining Luoyang peculiar historical cultural accumulation, carries the overall design from modeling language, structure design, material and process selection, color analysis and so on, analyzes and measures the final design practice in the end.Last part summarizes the thesis through the above analysis and research, including the deficiency of design and future prospect of design trend of the existing tourist souvenir. |
