The Development Strategy Study Of The Phenolic Resin Business Of The BCMC Company

A suitable development strategy is crucial for the enterprise.Strategy position,development strategy and strategy measures could point out the development direction and try to avoid the possible risks during the development.Phenolic resin has been the traditional business for 40 years in the Beijing Composite Materials Co.,Ltd.(BCMC).It is of vital importance for the enterprise to establish a clear strategy goal and effective development strategy to realize the steady development in the new economy situation and satisfy the requirement of industry's growth.This article first analyzes the actual operation situation of BCMC in the recent five years based on its business status and summarizes the problems and difficulty of this business that company has faced.Second,the article makes the market and development environment analysis in detail of three kinds of products involved in this business and concludes that the company should adopt a combined differentiation and technology innovation strategy.Finally,the article puts forwards the specific implementation measures according to the respective strategy of three kinds of products and the relative supplementary measures to realize the goal and solutions to resolve the constrains.Therefore,through the analysis and argument,this article hopes to provide the reference for this company to carry out the development strategy development of this business.