Research On Marketing Strategy Of Sinopec XX Petroleum Resin

In recent years, with the development of Chinese economy, XX petroleum resinproducts market demand continues to expand, it also caused a degree of competitionbetween enterprises is increasingly fierce. Not only increasing competition in thedomestic market, many foreign companies have also entered the Chinese market,constantly preempted the domestic sales market, these all make sinopec XXpetroleum resin products have had to adjust its existing marketing strategy, in order toadapt to changing internal and external environment.Based on the existing sinopec XX petroleum resin product marketing strategy,on the basis of through to the various internal and external environment, the changeof customer consumption, analysis of the current in the process of marketing theproduct face the various new problems, and at the end of the article puts forward thesolutions to these problems. In this paper, first of all, to the related marketing theory,marketing theory, marketing strategy of the development of the first theory and so onare analyzed; Secondly, analyzed the sinopec XX petroleum resin products in thismultidimensional situation faced by the marketing strategy problems; Finally,according to the this article second chapter presents a variety of new marketingstrategy (4cs marketing strategy, marketing strategy, brand marketing strategy, globalmarketing strategy, marketing strategy, coupled with sinopec before customer demand,the environmental problems such as sinopec XX petroleum resin products newmarketing strategies.In this paper, through a comprehensive analysis, gives the sinopec XX petroleumresin products in specific measures and methods of solving the problem of the newmarketing strategy, and hopes to provide certain reference for further development ofthe sinopec.