Study On The Status Quo Of Melon Industry Development In Guazhou County

In recent years,with the in-depth development of China's reform and opening up and the central government's emphasis on the “three rural issues” work,we propose to take a new path of transformation and upgrading of agricultural industries and agricultural development methods.These new agricultural policies have promoted the rapid development of honeydew melon production in Guazhou County,while the demand for honeydew melons in the domestic market and foreign markets has been increasing year by year.Guazhou County is an important honeydew melon production base in the Hexi region.It develops honeydew melon industry with its unique climatic resources and geographical location.It has become one of the main sources of income for local farmers,and has played an important role in stimulating farmers to increase their income and make rural economic development.However,the development of melon melon industry in Guazhou is not easy,but there are many problems.How to use existing advantages and long-term development to form a good foundation to achieve industry upgrading and sustainable development of melon industry in Guazhou is an urgent issue currently facing,which has important theoretical and practical significance for the development of agricultural economy in Guazhou County.Based on the systematic review of domestic and foreign research status,this article analyzes the status quo of honeydew melon industry development in Guazhou based on related industry development theories.Through in-depth analysis,the main problems that still exist in the development of melon melon industry in Guazhou are discovered: In the production and planting areas,the problems of chaos in the seed market management,low level of planting technology,and inadequate management and management in the later period are mainly shown.At the product processing stage,it mainly shows the problems of the leading enterprises seldom processing products,the lag in the development of related supporting industries,and the weaker product competitiveness;In terms of marketing,it mainly shows the problems of single sales channels,poor market information communication,and imperfect marketing system.A SWOT analysis of the development status of honeydew melon industry in Guazhou County was conducted to sort out the strengths,weaknesses,challenges and opportunities in the industry development,and the SWOT analysis matrix wasBy analyzing the successful experience of domestic and foreign advantageous agricultural products,combining with the actual situation in Guazhou County,the countermeasures and suggestions for developing the melon industry in Guazhou are targeted.First of all,we must improve the scientific and technological level of honeydew melon industry,that is,establish and improve the technology research and development system,play a good role in promoting the service system,and actively carry out technical training and guidance;Secondly,it is necessary to improve the interest linkage mechanism,and to achieve this by nurturing and strengthening leading enterprises,playing a good role in professional cooperatives,encouraging growers to develop their own motivation,and extending the industrial chain;Finally,we must improve the marketing system,and proceed from the aspects of strengthening product brand building,expanding product sales channels,and improving market information system construction.In the end,the entire industry will be upgraded from the production,processing,and sales of honeydew melon industry,and the sustainable development of melon industry in Guazhou will be realized.