| After the 19th National Congress of the Communist Party of China,the rural revitalization strategy was set as one of the country’s important development strategies.The level of development of the agricultural industry,which is the foundation of the national economy,has a significant impact on China’s economic development and overall social progress,and is the basis for China to build a well-off society in an all-round way,achieve poverty alleviation,and modernize agriculture.General Secretary Xi Jinping pointed out:Industrial prosperity is the focus of rural rejuvenation.The honeydew melon industry has developed into a pillar industry that supports the rural economy of Lankao County,and is an important industry that drives farmers in Lankao County out of poverty.The vigorous development of the honeydew melon industry in Lankao County has played a very important role in the implementation of the rural revitalization strategy and rapid poverty alleviation in Lankao County.In order to get rid of the predicament faced by traditional agriculture,countries around the world have conducted in-depth research from a theoretical level and conducted various practical explorations.Although the agricultural industrialization models implemented are not the same,Europe,the United States,Japan and other countries have chosen to follow the agricultural industrialization The road can be said to be different.The honeydew melon industry,as a rich industry strongly supported by the development of the Lankao County Government,occupies a large proportion in the economic development of Lankao County.The development of honeydew industrialization has played a vital role in the county’s economic development.It is not only conducive to the progress of the agricultural economy and the implementation of the rural revitalization strategy,but also to the overall advancement of the economy.Lankao County,as an important melon melon producer in Henan Province,has introduced many preferential policies to support the development of facility agriculture in Lankao County since 2015.The melon industry has become one of the pillar industries in the rural revitalization of Lankao County.However,with the continuous adjustment of the agricultural industrial structure,at the same time as rapid development,the problems of production,processing,and sales of melon melon industrialization in Lankao County have also come up,which has hindered the melon industrialization of Lankao melon to some extent The pace of forward development.Based on the actual situation of melon industry development in Lankao County,this paper takes the local melon plantation leader KH Company in Lankao County as an example,and analyzes the current situation and existing problems of KH company’s melon industry to obtain general problems.At the same time,through a questionnaire survey,from the perspective of KH’s creative agriculture,an evaluation index system affecting the development of the company’s melon industrialization was constructed,and the problems existing in the development of the company’s melon industrialization were evaluated from a qualitative and quantitative perspective.Finally,combined with the conclusions of the evaluation,the focus is to put forward relevant countermeasures and suggestions on the four aspects of market,creativity,policy,and resources.I hope that it can improve the competitiveness of the honeydew melon industry in Lankao County and promote the healthy and sustainable melon industry in Lankao County.Provide some references and references during the development process. |