The Difference Of Marketing Plan

XNLX of coal tar in deep processing business industrial fluorene product because of its versatility,little substitute products,become XNLX company focused on the production of products.Although XNLX earlier involving the product in the field,but with involved in wash oil processing industry enterprises to increase,increased competition in the industry,different enterprises in order to improve the competitiveness,increase product sales,to carry out marketing diversification.In contrast XNLX company industrial of fluorene marketing,because of backward mode of marketing,small coverage of marketing,marketing effect is not prominent.Problem based on XNLX marketing,this paper try to XNLX main industrial fluorene product as an example,construct on Differentiated marketing strategy of XNLX company,to guide the XNLX company marketing plan to improve the industrial fluorene increase product sales.Research from the theory can make up for deficiencies in the current industrial marketing research,and can provide guidance for the marketing of XNLX company industrial fluorene and provide reference for similar product marketing,has a certain theoretical value and practical significance.This article focuses on the XNLX company industrial fluorene differentiated marketing expansion,focus on the analysis of the enterprises in the marketing competition and development strategy and the formulation of.Focus on the XNLX.differentiation marketing strategy research analysis,hope that through the company's internal and external environment analysis,according to the company's various industrial fluorene production and marketing situation,based on to the actual enterprise,develop in line with its scale and product characteristics of differentiated marketing strategy,and puts forward the countermeasures to the implementation of the strategy,according to the company's various resources,the study adopts the method of literature,investigation method and SWOT analysis and other analytical tools,to marketing,consumer preference theory as a guide.It is concluded that XNLX companies carry out differentiated marketing management,unique value creation,differentiated service and channel construction strategy.