Research On Internet Marketing Strategy Industrial Anti-corrosion Products

Nowadays, more and more people rely on the network for data collection, searching suppliers and even payments for orders. As a broader,more direct, effective and economic marketing mode, network marketing has become a development trend. Because of its own features, industrial anti-corrosion products has differ civil products in marketing strategy. In the era when network marketing gets popular, compared to the enterprises of civil products, the enterprises of industrial products pay less attention to marketing especially network marketing, with little investment. However,with the changes of consumers’ purchase procedure and habits, neglecting the marketing activities in networks may lead the enterprises lose competitiveness in the industry. It is one of the questions concerned by most of management people that how the enterprises with industrial anti-corrosion products utilize network platforms to develop online and offline marketing activities. This question is of important theoretical value and practical significance.Taking anti-corrosion wrapped industrial products for the bridges and hawsers as an example, this thesis analyzed its features and conditions in market, and then put forward to corresponding marketing strategy in the era of network. It pointed out that, with the development of internet information technology. It is necessary to adopt the marketing strategy combined with online and offline. That will mean to comprehensively utilize a series of measures like network sales platforms, network optimization design,optimization of searching engines and online technique communications to enhance the customer relations, thus realizing the optimized integrated marketing, and achieving a win-win condition for enterprises and customers.This provides certain reference for formulating the network marketing strategy of industrial anti-corrosion products.